A Sneak Peek of Walmart's Black Friday?
Nestled near the bottom of the press release announcing Walmart's Super Saturday sale is a small blurb that states, "Starting later today, customers who sign up at Walmart.com will be the first to receive an early preview of [the Black Friday] specials."
We've seen other retailers do early sneak peeks of their Black Friday ads, but Walmart has never been one to leak information early. It could be something as small as a 5-item teaser or it could be something much larger. Walmart definitely has to walk a fine-line with this release though. If they reveal their top door-busters, it gives their competitors that much more time to react, but if Walmart reveals mediocre items, there's a chance shoppers will write off their ad early.
We'll certainly be monitoring this situation closely and will update upon the first word of news. Be sure to check BFAds throughout the day for the latest Black Friday information!
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