Kindle vs. Nook - 2012 Rematch

Introduction

Black Friday 2011 was a big year for eReaders, with Amazon’s line of Kindles sporting some models under $100 and Barnes and Noble’s Nook adding backlighting to its basic readers. Consumers seemed to be the clear-cut winners in the on-going battle, as both Amazon and B&N continued to set the benchmark for quality eReaders at a great price. The $200 price point for the Kindle Fire even put some much-needed pressure on the tablet competition, which at that point seemed content selling their models for a much greater mark-up.

2012 looks to be continuing 2011’s competitive trend. Both Amazon and Barnes and Noble have rolled out new lines of eReaders and tablets, and just like last year, the prices keep dropping while the functionality and features continue to grow.

With the Kindle Fire and Nook HD inching into the larger 9” tablet market and basic readers from both brands now under $100, is this holiday season the ideal time to convert to digital reading? Also, if you’ve already taken the plunge but are interested in a possible upgrade, do new models sport enough new features to merit another purchase?

The following guide will provide an overview of what’s changed with the Kindle and Nook lines in 2012. It will also shed some insight into whether or not the time is right to convert or upgrade.

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November 7, 2012
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