Walmart Planning Biggest Black Friday Event Ever
Walmart has just announced that they are planning on having their largest Black Friday sale ever, hoping that a strong Black Friday will propel them into a very profitable fourth quarter.
Boasting that their planned marketing voice will be 50% greater than that of their closest competitor, Walmart is expecting over 25 billion media impressions this holiday season - including prominent TV ads during the three Thanksgiving Day NFL games (the highest viewed Thanksgiving TV programming).
Walmart also has a renewed focus on e-commerce, as CEO Mike Duke stated that Walmart's biggest opportunity is "winning the intersection between physical and retail," while noting that e-commerce has grown 30% globally for the first half of the year.
What does this mean for Black Friday consumers? Outside of the traditional door busters and roll backs, which are expected to be even greater this year, Walmart has set itself up in prime position to announce "secret" in-store and/or online sales. Secret Black Friday sales are not something we've seen done since Best Buy did it in 2008, but they are definitely a possibility, especially given Walmart's prime NFL spot.
Additionally, Walmart has been one of the long hold-outs of having both their in-store and online Black Friday sales at the same time. Many retailers will start their online Black Friday sale at 12:01am Thanksgiving Day, so as to not conflict with their in-store sale. (Kohl's went a step further last year and started their online Black Friday sale on Wednesday morning.) With more attention turned towards e-commerce, maybe we see the online Walmart sale start a bit earlier this year.
The best is yet to come, so be sure to stay tuned!
Thank You for Visiting and Tell Your Friends!